Welcome on this learning programme!

This comprehensive online course provides an in-depth exploration of social media platforms, tailored for marketing professionals. Delving into the origins and evolution of major platforms like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and LinkedIn, it equips learners with practical skills to navigate and utilise these platforms effectively. Additionally, the course covers essential topics such as platform security, analytics tools, and the fundamentals of Search Engine Optimization (SEO). By the end, participants will have a thorough understanding of social media's role in modern marketing strategies and how to leverage these platforms to enhance brand visibility and engagement.

What you will learn:

At the end of this course, the learner should be able to:

• Display understanding of social media's evolution, features, and contemporary trends.
• Comprehend the demographics and reach of major platforms like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and LinkedIn, and apply practical skills in their usage.
• Implement proper security measures across platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and LinkedIn.
• Describe the utilisation of analytical tools on platforms like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and LinkedIn.
• Demonstrate understanding of Search Engine Optimisation (SEO) including its concept, functionality, and benefits.
• Utilise various SEO tools and resources effectively.

Course Content:

Unit 1: The rise of social media

Unit 2: Facebook

Unit 3: Twitter

Unit 4: Instagram

Unit 5: Snapchat

Unit 6: YouTube

Unit 7: Pinterest

Unit 8: LinkedIn

Unit 9: Search engine optimisation (SEO)

Unit 10: Integration and management

Note: The e-course book for this course is “The Essential Guide to Social Media” published by Edge Learning Media, ISBN 978-1-77612-343-8.

Who Should Attend:

Any individual that wants to become an entrepreneur and set up their own business.

Entry Requirements:

There are no entry requirements for this course.

Course Structure:

This course is only available in an online learning format. The course includes learning activities, videos and quizzes.

Assessments:

Learners will need to complete the online quiz for this course.

Accreditation:

This course is not accredited.

Certification:

 A Certificate of Successful Completion will be issued upon completion of the course.

Duration:

1 week per learning unit / 10 weeks in total (2-3 months)