Welcome on this learning programme!

This online course serves as a practical and comprehensive guide to corporate strategy, covering essential concepts and principles. It delves into strategic management, exploring topics such as strategy formulation, strategic direction, and stakeholder management. Through discussions on strategic positioning, goal setting, and strategy development, learners gain insights into crafting effective strategies. Additionally, the course addresses ethical considerations in strategy formulation and execution. By understanding the link between strategy and ethics, participants can develop strategies that align with ethical standards and social responsibility. Overall, this course offers advanced knowledge of corporate strategy terminology and concepts, equipping learners with the skills needed for strategic direction planning and management in various organisational contexts.

What you will learn:

At the end of this course, the learner should be able to:

• Demonstrate understanding of "strategic management," encompassing strategy, management, and competitive advantage concepts.
• Explain the significance of strategy, key individuals, and steps in the strategic management process, including its advantages, disadvantages, building blocks, and levels.
• Discuss the four-level strategic management model and factors influencing strategy formulation.
• Understand stakeholder importance in strategic management and discuss two key stakeholder theories.
• Examine the significance of strategic direction, including formulating strategic vision, mission, and their supporting core values.
• Discuss strategic positioning and establish long-term goals and objectives.
• Demonstrate knowledge of strategic selection through analysis methods like SWOT, PESTL, market, customer, competitor, internal analyses, and the Five Forces Model.
• Explain the managerial strategy development process.
• Define generic and grand strategies.
• Highlight the significance of ethical conduct and social responsibility in strategy formulation and execution.
• Describe the relationship between strategy and ethics.

Course Content:

Unit 1: Introduction to strategic management

Unit 2: Formulating a strategic direction

Unit 3: The context of strategic selection

Unit 4: The managerial process of strategy development

Unit 5: An introduction to generic and grand strategies

Unit 6: Linking strategy, ethics and social responsibility

Note: The e-course book for this course is “Strategic Direction, Planning and Management: An Introduction” published by Edge Learning Media, ISBN 978-1-77612-139-7.

Who Should Attend:

• Business owners and managers.
• Any individual that wants to work in a business management environment.

Entry Requirements:

There are no entry requirements for this course.

Course Structure:

This course is only available in an online learning format. The course includes learning activities, videos and quizzes.

Assessments:

Learners will need to complete the online quiz for this course.

Accreditation:

This course is not accredited.

Certification:

 A Certificate of Successful Completion will be issued upon completion of the course.

Duration:

1 week per learning unit / 6 weeks in total (1-2 months)