Welcome on this learning programme!

This advanced online course delves into the dynamic realm of digital marketing, offering comprehensive insights into its core concepts and strategies. Beginning with an exploration of digital media, it progresses to introduce the pivotal role of digital marketing within the broader marketing landscape. Learners will delve into crafting effective digital marketing strategies, navigating digital channels, and harnessing various digital marketing techniques such as content marketing, search marketing, and social media marketing. Additionally, the course covers essential topics including video marketing, affiliate marketing, and the significance of big data in shaping digital marketing initiatives. Through a blend of theoretical knowledge and practical applications, this course equips learners with the skills and expertise needed to thrive in today's competitive digital marketing environment.

What you will learn:

At the end of this course, the learner should be able to:

• Define digital media and its trends, contrasting it with traditional media.
• Describe digital marketing's role within the broader marketing landscape.
• Define "digital marketing strategy" and its components: research, segmentation, and objective setting.
• Compare digital assets and emphasize the importance of User Experience (UX) design.
• Explain digital channels, identifying major ones.
• Outline digital content elements, stressing the importance of research and segmentation in content strategy.
• Discuss search marketing and elucidate search engine operations.
• Define push marketing, focusing on email and SMS marketing basics.
• Define social media and its business significance.
• Explain video marketing, including its considerations and pros and cons.
• Define affiliate marketing, detailing its mechanics and roles.
• Define "big data" and its relevance to digital marketing.

Course Content:

Unit 1: What is digital media?

Unit 2: Digital marketing within the broader scope of marketing

Unit 3: Digital marketing strategy

Unit 4: Digital development

Unit 5: Digital channels and convergence

Unit 6: Content marketing

Unit 7: Search marketing

Unit 8: Digital push marketing

Unit 9: Social media marketing

Unit 10: Affiliate marketing

Unit 11: Big data

Note: The e-course book for this course is “Marketing in a Digital Age” published by Edge Learning Media, ISBN 978-1-77612-310-0.

Who Should Attend:

• Sales and marketing professionals and managers.
• Any individual that wants to work within a sales and marketing environment.

Entry Requirements:

There are no entry requirements for this course.

Course Structure:

This course is only available in an online learning format. The course includes learning activities, videos and quizzes.

Assessments:

Learners will need to complete the online quiz for this course.

Accreditation:

This course is not accredited.

Certification:

 A Certificate of Successful Completion will be issued upon completion of the course.

Duration:

1 week per unit / 11 weeks in total (3-4 months)