Welcome on this learning programme!

"E-Commerce Essentials" is your gateway to mastering the intricacies of online sales and marketing. This course seamlessly blends theory with practical applications, ensuring a smooth transition into the dynamic world of e-commerce. Delve into the fundamentals of digital media and acquire essential skills vital for industry-standard practices.

Throughout the course, you'll explore the modern landscape of digital communication and the underlying technologies driving it forward. Gain insights into distinguishing online consumer behaviour from traditional brick-and-mortar shopping patterns.

Moreover, you'll learn how to leverage various factors to enhance your online business, from setting appropriate profit margins and financial projections to crafting compelling virtual storefronts, launching impactful social media campaigns, and providing stellar online customer support.

By the course's conclusion, you'll emerge equipped with the knowledge and skills necessary to thrive in the ever-evolving realm of e-commerce, ready to propel your online ventures to new heights of success.

What you will learn:

At the end of this course, the learner should be able to:

• Differentiate between traditional commerce and e-commerce, and outline the micro and macro environments for e-commerce.
• Identify and evaluate technologies supporting e-commerce.
• Describe and analyse the key characteristics and profiles of online customers, and factors influencing online purchasing decisions.
• Explain the difference between procurement and e-procurement, and outline the steps in the e-procurement cycle.
• Outline and discuss different pricing strategies and options for e-commerce, and factors influencing pricing.
• Outline various internet retail models, and explain the advantages and limitations of virtual shops.
• Describe the importance of logistics in the e-commerce context, and outline logistical activities for e-commerce.
• Explain the importance of good customer support in e-commerce, and identify and outline various support channels available to online customers.
• Identify and explain legislation impacting e-commerce.
• Outline emerging trends in e-commerce and comment on their possible effects in a future context.

Course Content:

Unit 1: The e-commerce environment

Unit 2: Technologies that support e-commerce

Unit 3: Consumer behaviour on the internet

Unit 4: E-procurement

Unit 5: E-sales: pricing

Unit 6: E-sales: Interface

Unit 7: Logistics for e-commerce

Unit 8: Customer support

Unit 9: E-commerce and the law

Unit 10: The future of e-commerce

Note: The e-course book for this course is “E-Commerce: The Essentials” published by Edge Learning Media, ISBN 978-1-77612-368-1.

Who Should Attend:

• Marketing, Sales and Brand Managers.
• New business managers and entrepreneurs.
• Any individual that wants to understand e-commerce.

Entry Requirements:

There are no entry requirements for this course.

Course Structure:

This course is only available in an online learning format. The course includes learning activities, videos and quizzes.

Assessments:

Learners will need to complete the online quiz for this course.

Accreditation:

This course is not accredited.

Certification:

 A Certificate of Successful Completion will be issued upon completion of the course.

Duration:

1 week per learning unit / 10 weeks in total (2 - 3 months)