Welcome on this learning programme!
This online course offers an in-depth exploration of essential business management functions. It starts by introducing the overarching concept of business management, providing learners with a foundational understanding. Learners then progress to learning about general management functions, purchasing processes, and operational procedures. Additionally, the course delves into the human resource management aspect, exploring personnel management in detail. Furthermore, learners will explore marketing strategies, public relations, and sustainable business practices, gaining insights into how these areas contribute to organisational success. Lastly, learners will discover financial management principles, including budgeting practices used by businesses to manage their finances effectively. By the end of the course, learners will have gained a comprehensive understanding of various business management functions, equipping them with the knowledge and skills necessary to navigate the complexities of modern business environments confidently.
What you will learn:
At the end of this course, the learner should be able to:
- Demonstrate knowledge of businesses, their products and services, economic systems, industry sectors, and operating environments.
- Define and explain management in the business context, including its role, importance, levels, roles, skills, and activities.
- Explain the role and importance of the purchasing function in business and describe the purchasing process steps.
- Explain the nature, role, and importance of operations management in business and detail the operations process.
- Explain the role and importance of human resources management in business and describe human resources planning, provisioning, retention, and relations processes.
- Discuss the role and importance of marketing management in organisations, providing an overview of market research methods and segmentation approaches.
- Describe the role and importance of public relations in business organisations and explain how public opinions, perceptions, corporate images, and identities are managed.
- Define and explain concepts and importance of corporate social responsibility, corporate governance, triple bottom line, and reasons for organisations' social corporate responsibility.
- Define and explain main concepts and principles of financial management and its role in business organisations.
- Understand the concept and purpose of budgeting and outline steps in the budgeting process.
Course Content:
Unit 1: An introduction to business management
Unit 2: Business functions: general management
Unit 3: Business functions: purchasing
Unit 4: Business functions: operations
Unit 5: Business functions: human resources
Unit 6: Business functions: marketing
Unit 7: Business functions: public relations
Unit 8: Sustainable business practices
Unit 9: Business functions: finance
Unit 10: Budgeting
Note: The e-course book for this course is “Business Management Basics” published by Edge Learning Media, ISBN 978-1-77612-361-2.
Who Should Attend:
Small business owners and business managers.
Entry Requirements:
There are no entry requirements for this course.
Course Structure:
This course is only available in an online learning format. The course includes learning activities, videos and quizzes.
Assessments:
Learners will need to complete the online quiz for this course.
Accreditation:
This course is not accredited.
Certification:
A Certificate of Successful Completion will be issued upon completion of the course.
Duration:
1 week per learning unit / 10 weeks in total (2 - 3 months)